A blend of quant and fundamental approach — an equity portfolio that aims to provide capital appreciation over the long term by riding dominant themes through market cycles.
| Year of Inception | 22-10-2014 |
| Benchmark | BSE 500 TRI |
| Investment Horizon | 3 years & above |
| Market Cap Allocation | No market cap / style bias |
| Number of Stocks | ~25–35 (indicative) |
| Since Inception Returns | 14.52% |
ICICI Prudential Portfolio Management Services enjoys a rich parentage of two large organizations — ICICI Bank Ltd, India's largest private sector bank and one of the most trusted brands in financial services, and Prudential Plc UK, an international financial services company with significant operations across Asia, the US, and the UK. ICICI Prudential PMS offers multiple portfolio options catering to varied investor needs.
The SMART Strategy is an equity portfolio that aims to provide capital appreciation over the long term by riding dominant themes through market cycles.
The SMART Strategy combines both quantitative and fundamental approaches to build a well-researched, disciplined portfolio. The quantitative layer aims to eliminate emotional bias through a rule-based, multi-factor framework that keeps stock selection objective and consistent. The fundamental layer then aims to identify prominent businesses with strong management and reasonable valuations, through a bottom-up process built on the BMV (Business–Management–Valuation) framework.
A qualitative lens is layered on top of the quantitatively-filtered universe before any stock earns a place in the portfolio.
The Strategy is free to move across large, mid, and small cap companies and across styles, wherever the opportunity is identified.
A concentrated, indicative ~25–35 stock portfolio, reflecting only the ideas that clear both the quant and fundamental filters.
Stock ideas are grounded in the Portfolio Manager's own research and the in-house BMV filtration process.
Quant metrics are applied at each stage to filter out companies with the lowest rankings.
In search of companies with meaningful earnings growth and a sustainable competitive advantage. Aims to identify prominent businesses, with competent management, at reasonable valuations.
Business · Management · Valuation
ROE: Return on Equity · ROIC: Return on Invested Capital · ROA: Return on Assets · LPA: Long Period Average · PAT: Profit After Tax · Moat: a sustainable competitive advantage. The BMV and quant frameworks above are developed in-house by the Portfolio Manager and are indicative in nature; the Strategy may or may not follow them at all times. The constituents of the SMART Universe are subject to the discretion and methodology of the Investment Team.
| Trailing Returns (%) | 1M | 3M | 6M | 1Y | 2Y | 3Y | 5Y | 10Y | Since Inception |
|---|---|---|---|---|---|---|---|---|---|
| ICICI Prudential PMS SMART Strategy | 2.11% | 3.24% | 1.78% | 7.02% | 2.85% | 18.96% | 19.24% | - | 14.52% |
| S&P BSE 500 TRI | 2.19% | 3.78% | 1.99% | 2.98% | 0.42% | 11.89% | 12.35% | - | 12.94% |
Wish to make informed investments for long term wealth creation? Speak with our PMS AIF Specialists.
Book a Call with our SpecialistsReturns as of 31st July 2026. Returns up to 1 year are absolute; returns above 1 year are CAGR. QRC Report Card data is updated quarterly.
Ms. Geetika Gupta ceased to be a Portfolio Manager for this Investment Approach w.e.f. July 3, 2026. Mr. Prem Khurana, Mr. Sandip Santdasani, and Mr. Ankur Pandey were appointed as Portfolio Managers for the Investment Approach w.e.f. July 3, 2026, June 15, 2026, and June 17, 2026 respectively.
The investment strategy, approach and structure of the strategy herein involve risk, and there can be no assurance that specific objectives will be met under differing market conditions or cycles. The investment approach and portfolio composition stated herein are indicative in nature and are subject to change within the provisions of the disclosure document and client agreement, without prior notice to investors. Please refer to the disclosure document and client agreement for details and risk factors, available at https://iciciprualternates.com.
Performance data provided is not verified by SEBI. Past performance may or may not be sustained in the future and is not a guarantee of future results. Performance of an individual client's portfolio may vary significantly from the aggregate/oldest-client data shown, owing to timing of inflows and outflows and differences in portfolio composition arising from client-specific restrictions. The stock(s)/sector(s) mentioned do not constitute any recommendation, and the strategy may or may not hold future positions in them. Investors are advised to consult their legal, tax, and financial advisors before investing.
