InCred Small & Midcap PMS follows a structured investment process, categorized into: Buy, Size, and Sell
- Buy: They invest in “Great” businesses at a fair price, or “Good” businesses at a discount to their intrinsic value, while avoiding “Bad” businesses.
- Size: They seek optimal diversification, and allocate capital based on conviction in their investment thesis.
- Sell: They reduce positions when the incremental upside-downside ratio becomes unfavorable or when the underlying business deviates from their investment thesis.
They also have a preference for sectors that are under-represented in large-cap indices.
Their “Four P” investment framework emphasizes: Promoter Integrity, Product Moat, Profitability Metrics and Price Consideration.
They also seek companies with a history of high Return on Invested Capital (ROIC), sustainable cash flow, strong competitive advantages, good pricing power, superior management, alignment with minority shareholders, low dependence on external variables.
They target companies at an inflection point and seek companies that exhibit: Capital Allocation Skills, Superior Management, Potential for High Growth, Small in Size, Longevity in Earnings Growth and Reasonable Valuations.